Hero Privacy Policy

Effective 10/05/2020

SchoolMint, Inc. (“SchoolMint”) custodian of HERO by SchoolMint, Inc. (“HERO”, or “Hero”, or “us” or “we”) is providing you with this Privacy Policy (“Privacy Policy”) because we understand that you are concerned about privacy and we are committed to protecting the privacy of persons who visit our website (“Visitors”), persons who register to use the Services , or otherwise use the Services, as defined below (“Customers”), and persons who register to attend our corporate events (“Attendees”). This Privacy Statement describes Hero ’s privacy practices in relation to the use of the Hero website and the related applications and services, including subscription services, offered by Hero (the “Services”).

It is our policy to respect your privacy and the privacy of all users. We value the trust you place in us and we want to ensure that you understand what information we gather about users of our website, how we use it, and the safeguards we have in place to protect it.

By using our website, you agree that you have reviewed and understood our Privacy Policy to your full satisfaction, that you accept and are subject to this Privacy Policy, and we are permitted to collect and use user information as set forth below. This Privacy Policy applies to all personally identifiable information collected or submitted on our website.

Web site covered

This Privacy Policy covers the information practices of our website that links to this Privacy Policy, including: http://www.heropowered.com and all sub-domains such as: https://access.heropowered.com; http://setup.heropowered.com; http://support.herok12.com; (collectively referred to as “The Hero website” or “our Support site” or “our website”).

The Hero website may contain links to other websites. The information practices or the content of such other websites is governed by the privacy policies of such other websites. We encourage you to review the privacy policies of such other websites to understand their information practices.

Information we collect

When expressing an interest in obtaining additional information about the Services or registering to use the Services, Hero requires schools to provide us with personal contact information, such as name, school name, address, phone number, and email address (“Required Contact Information”). When schools are purchasing subscriptions for the Services, we may require schools to provide us with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services (“Billing Information”). Hero may also ask schools to provide additional information, such as number of students, number of employees, or type of school/district (“Optional Information”). Required Contact Information, Billing Information, and Optional Information about Customers are referred to collectively as “Data About Hero Customers”, or in the case of Attendees, “Data About Hero Attendees”.

As you navigate our website, we may also collect information through the use of commonly-used information-gathering tools, such as cookies and web beacons (“Website Navigational Information”). Website Navigational Information includes standard information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on our website (such as the web pages viewed and the links clicked). For additional information about the collection of Website Navigational Information by Hero and others, please click here.

Use of information collected

We use Data About Our Customers to perform the Services requested. For example, data collected from schools regarding school schedules and student information is required to promote students’ good behavior and provides a standardized process for student disciplinary actions. Also, if you fill out a “Contact Me” Web form, we will use the information provided to contact you about your interest in the Services

Examples of Data collected by Hero include the following: Student Name, Student Address, Student email address, Student DOB, ethnicity and gender, parent Name, parent address, parent email address, parent phone number.

Data collected from parents regarding messages sent to schools is to facilitate communication between school and parents and have a better parent engagement.

We also use Data About Hero Attendees to plan and host corporate events, host online forums and social networks in which event attendees may participate, and to populate online profiles for Attendees on our website. Additional information on our privacy practices with respect to Data About Hero Attendees may be found in additional privacy policies on the event websites, as the case may be. Please see here for more information on bulletin boards, blogs, or chat rooms provided by Hero in connection with our corporate events.

We may also use Data About Hero Customers and Data About Hero Attendees for marketing purposes. For example, we may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding us, its affiliates, and its partners, such as information about promotions or events.

Hero uses Website Navigational Information to operate and improve our website. We may also use Website Navigational Information alone or in combination with Data About Hero Customers and Data About Hero Attendees to provide personalized information about Hero.

Web Site Navigational Information

Cookies, Web Beacons and IP Addresses. Hero uses commonly-used information-gathering tools, such as cookies and web beacons, to collect information as you navigate our website (“Website Navigational Information”). This section describes the types of Website Navigational Information used on our website and how this information may be used.

Cookies. Hero uses cookies to make interactions with our website easy and meaningful. When you visit our website, Hero’s servers send a cookie to your computer. Standing alone, cookies do not personally identify you; they merely recognize your web browser. Unless you choose to identify yourself to Hero, either by responding to a promotional offer, opening an account, or filling out a web form (such as a “Contact Us” or a “Free Trial” web form), you remain anonymous to us.Hero uses cookies that are session-based and persistent-based. Session cookies exist only during one session. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. Please note that if you disable your web browser’s ability to accept cookies, you will be able to navigate our website, but you will not be able to successfully use the Services.

The following sets out how Hero currently uses or may use in the future different categories of cookies and your options for managing cookies’ settings:

Type of Cookies Description Managing Settings
Required cookies Required cookies enable you to navigate our Web site and use its features, such as accessing secure areas of the Web site and using Hero Services.

If you have chosen to identify yourself to Hero, we use cookies containing encrypted information to allow us to uniquely identify you. Each time you log into the Services, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow us to uniquely identify you when you are logged into the Services and to process your online transactions and requests.

Because required cookies are essential to operate our Web site and the Services, there is no option to opt out of these cookies.
Performance cookies These cookies collect information about how Visitors use our Web site, including which pages visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a Visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how our Web site functions and performs.

From time-to-time, Hero engages third parties to track and analyze usage and volume statistical information from individuals who visit our Web site. Hero may also utilize Flash cookies for these purposes.

To learn how to opt out of performance cookies using your browser settings click here.

To learn how to manage privacy and storage settings for Flash cookies click here.

Functionality cookies Functionality cookies allow our Web site to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of Hero’s Services after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.

Hero uses local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our Web site to personalize your visit.

To learn how to opt out of functionality cookies using your browser settings click here. Note that opting out may impact the functionality you receive when visiting Hero.

To learn how to manage privacy and storage settings for Flash cookies click here.

Targeting or Advertising cookies From time-to-time, Hero may engage third parties to track and analyze usage and volume statistical information from individuals who visit our Web site. Hero sometimes uses cookies delivered by third parties to track the performance of our advertisements. For example, these cookies remember which browsers have visited our Web site. The information provided to third parties does not include personal information, but we may re-associate this information with personal information after we receive it.

Hero also contracts with third-party advertising networks that collect IP addresses and other information from Web beacons (see below) on our Web site, from emails, and on third-party Web site. Ad networks follow your online activities over time by collecting Web Site Navigational Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other Web site. This process also helps us manage and track the effectiveness of our marketing efforts.

Third parties, with whom we partner to provide certain features on our Web site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.

To learn more about these and other advertising networks and their opt out instructions, click here and here.

To learn how to manage privacy and storage settings for Flash cookies click here.

Web Beacons. SchoolMint uses web beacons alone or in conjunction with cookies to compile information about Customers and Visitors’ usage of our website and interaction with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular website tied to the web beacon, and a description of a web site tied to the web beacon. For example, Hero may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to our website. Hero uses web beacons to operate and improve our website and email communications.

IP Addresses. When you visit our website, we collect your Internet Protocol (“IP”) addresses to track and aggregate non-personal information. For example, Hero uses IP addresses to monitor the regions from which Customers and Visitors navigate our website.Hero also collects IP addresses from Customers when they log into the Services as part of our “Identity Confirmation” and may collect them in connection with our “IP Range Restrictions” security features.

Public forums, referrals, and customer testimonials

Hero may provide bulletin boards, blogs, or chat rooms on our website. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Hero is not responsible for the personal information you choose to submit in these forums.

Customers and Visitors may elect to use our referral program to inform friends about our website. When using the referral program, we request the friend’s name and email address. Hero will automatically send the friend a one-time email inviting him or her to visit our website. Hero does not store this information.

Hero may post a list of Customers, testimonials and video testimonials on our website that contain information such as Customer names and titles. SchoolMint obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.

Sharing of information collected

Service Providers. We may share Data About Hero Customers and Data About Hero Attendees with our contracted service providers, such as our cloud services providers and developers so that these service providers can provide services on our behalf. Hero may also share Data About Hero Customers with our service providers to ensure the quality of information provided. Unless otherwise described in this Privacy Policy, we do not share, sell, rent, or trade any information with third parties for their promotional purposes.

Hero Affiliates. We may share Data About Hero Customers with affiliates of the Plasco ID companies. For example, we may need to share Data About Hero Customers for customer relationship management purposes.

Business Partners. From time to time, Hero may partner with other third party companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Hero, we may share Data About Hero Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Hero does not control our business partners’ use of the Data About Hero Customers we collect, and their use of the information will be in accordance with their own privacy policies. HERO will provide the name of the third party vendors and links for the same to the Schools for review upon a written request by the school to the Privacy Director. See email address and contact details in order to contact the Privacy Director at the bottom of the policy. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.

Hero does not share Data About Hero Attendees with business partners unless: (1) you specifically opt in to such sharing via an event registration form; or (2) you attend one of our events and have your attendee badge scanned by a business partner. If you do not wish for your information to be shared in this manner, you may choose not to opt in via event registration forms and elect not to have your badge scanned at our events. If you choose to share your information with business partners in the manners described above, your information will be subject to the business partners’ respective privacy policies.

Billing. Hero uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on our behalf.

Compelled Disclosure. Hero reserves the right to use or disclose information provided if required by law or if we reasonably believes that use or disclosure is necessary to protect the rights, property, or safety of Hero or others and/or to comply with law , a judicial proceeding, court order, or legal process.

Sale of Business. If Hero is sold or disposed of as a going concern, whether by merger, sale of assets, sale of equity, change of control, or otherwise, your information collected by us, including any related database of Hero, could, in whole or in part, be sold as part of that transaction. In the event Hero goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal information will likely be among the assets transferred.

Communications preferences

Hero offers Visitors, Customers, and Attendees who provide contact information a means to choose how we use the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “update information” or by clicking on the “unsubscribe” links located on the bottom of our marketing emails. Additionally, you may send a request specifying your communications preferences to marketing@herok12.com. Customers cannot opt out of receiving transactional emails related to their account with Hero or the Services.

Obtaining, correcting and updating your information

Schools may update or change their registration information by editing their user or organization record. To update a user profile, please login to https://access.heropowered.com with your Hero username and password and click “Setup.” To update an organization’s information, please login to http://setup.heropowered.com with your Hero username and password and select “Organization Setup.” To update Billing Information or have your registration information deleted, please email support@herok12.com or call (800) 396-1615. To discontinue your account and to have information you maintained in the Services returned to you, please email support@herok12.com or call (800) 396-1615. Requests to access, change, or delete your information will be handled within 60 days.

Your Educational Agency uses Hero services to assist with the administration of school-related activities and to provide a streamlined way to collect, organize, access, and report your information for educational purposes. These uses are specific to each Educational Agency and are governed by the contract between Hero and your Educational Agency.

Your Educational Institution determines the information collected, maintained, and processed using Hero services. If you have any questions regarding the collection, storage, and use of the information your Educational Institution shares with Hero, please contact your Educational Institution directly.

We keep personal information until it is deleted, or until we no longer need it to provide school with the Service. We will not retain student personal information for any longer than is necessary for educational purposes and legal obligations, or to provide the Service for which we receive or collect the student personal information. In the event of termination of a license to use our products, Hero will destroy all student records contained in our systems within 180 days on a written request from the schools to Privacy Director, unless we are required by law or the student’s school to retain it, or need it to protect the safety of our users. Note that some content may be kept after an account is deleted for school legal compliance reasons (e.g. maintenance of “education records” under FERPA or “student records” under various state student privacy laws).

Customer Data

Hero Customers may electronically submit data or information to the Services for hosting and processing purposes (“Customer Service Data”). Hero will not review, share, distribute, or reference any such Customer Service Data except as provided in the Hero subscription agreement or other written agreement, or as may be required by law. In accordance with the Hero subscription agreement or other written agreement, Hero, and its service providers under limited circumstances, may access Customer Service Data only for the purpose of providing the Services, preventing or addressing service or technical problems, at a Customer’s request in connection with customer support matters, or as may be required by law.


Hero uses robust security measures to protect Customer Service Data from unauthorized access, maintain data accuracy, and help ensure the appropriate use of Customer Service Data. When the Services are accessed using Internet Explorer version 7.0 or later, Firefox version 2.0 or later, or Safari version 3.0 or later, Secure Socket Layer (.SSL.) technology protects Customer Service Data using both server authentication and data encryption. These technologies help us provide that Customer Service Data is safe, secure, and only available to the Customer to whom the information belongs and those to whom the Customer has granted access. Hero also implements a security method based on dynamic data and encoded session identifications, and Hero hosts its website in a secure server environment that uses firewalls, intrusion detection systems, and other technology to prevent interference or access from outside intruders. Hero also offers additional security features within the Services that permit Customers to configure security settings to the level they deem necessary. Customers are responsible for maintaining the security and confidentiality of their Hero usernames and passwords.

Because we use the Services to maintain Data About Hero Customers and Data About Hero Attendees, this information, which is stored in the Services, is secured in the same manner as described above for Customer Service Data.

Keep in mind however, that no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that a user may utilize to send e-mails and submit information to us over the Internet. Users are responsible for ensuring that the computers, electronic devices and electronic communication methods users utilize will provide adequate security for communicating with us. To protect user privacy and security, a Web site user must keep his or her password confidential. We are not responsible for the disclosure or interception of your information before we receive it. If Hero becomes aware of a systems security breach by an unauthorized party or that any user data was used for an unauthorized purpose, we will comply with relevant state and other data breach laws. We will notify users of any breach resulting in unauthorized release of data electronically, at minimum, and without unreasonable delay so that you can take appropriate steps. The notification will include: date of the breach, the types of information that were subject to the breach, general description of what occurred, and steps Hero is taking to address the breach.

Changes to this Privacy Policy

Hero reserves the right to change this Privacy Policy. If our information practices change at some time in the future, we will post the Privacy Policy changes to our Web site to notify you of these changes and provide you with the ability to opt out of these new uses. We will provide an email notification of the material changes to this Privacy Policy through our Web site at least thirty (30) business days prior to the change taking effect. Any revised Privacy Policy will only apply prospectively to personal information or non-personal information collected or modified after the effective date of the revised policy. You should periodically review the Privacy Policy available at our Web site for revisions. Use of our website after revision of the Privacy Policy signifies your consent to the revised Privacy Policy. This policy statement was last updated August 8, 2019

Change of Control

Over time, Hero may grow and reorganize. We may share your information, including personal information with affiliates such as a parent company, subsidiaries, joint venture partners or other companies that we control or that are under common control with us, in which case we will require those companies to agree to use your personal information in a way that is consistent with this Privacy Policy.

In the event of a change to our organizations such that all or a portion of Hero or its assets are acquired by or merged with a third-party, or in any other situation where personal information that we have collected from users would be one of the assets transferred to or acquired by that third-party, this Privacy Policy will continue to apply to your information, and any acquirer would only be able to handle your personal information as per this policy (unless you give consent to a new policy). We will provide you with notice of an acquisition within thirty (30) days following the completion of such a transaction, by posting on our homepage and by email to your email address that you provided to us. If you do not consent to the use of your personal information by such a successor company, subject to applicable law, you may request its deletion from the company.

In the unlikely event that Hero goes out of business, or files for bankruptcy, we will protect your personal information, and will not sell it to any third-party.

How to Contact Us

Questions regarding this Privacy Statement or the information practices of the website should be directed here or by mail:

Attn: Privacy Director

SchoolMint, Inc.

1100 Bertrand Drive, Suite B

Lafayette, LA 70506

Phone (800) 396-1615

email: herosupport@schoolmint.com

See all of our online policy documents here:

Direct Downloads

Hero Policy Documents

In conjunction with your use of Hero, we have several policy documents that come into play. We publish the most current policy documents on our Agreements page. Documents include: The Master Service Agreement, License Agreement, Privacy Policy, and Terms of Use. These links will take you to our general versions of all agreements. Contact your Hero system administrator or our Customer Service team to obtain a copy of your signed agreement.


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